Fred de la Bretoniere


About Fred de la Bretoniere

Fred shows his designs to purchasers at De Bijenkorf department store. They are so keen that they order 600 bags straight away. Fred has the bags made by squatters in Amsterdam. With his designs and his progressive working methods Fred draws the attention of the (international) press and soon Fred de la Bretonière becomes a well-known designer of bags and footwear. In 1970 he opens his first shop at St. Luciensteeg in Amsterdam.

Fred is named Best Dutch Shoe and Bags Designer. In the fashion scene he becomes so significant that various museums in the Netherlands include his first original designs in their art collections. The designs by Fred de la Bretonière are kept as style icons.

Fred goes back to the casual, nonchalant boots he made in the 1980ies and adds Shabbies Amsterdam, a unique, ageless footwear line, to his collection.

In his jubilee year, Fred is presented with an Award from the Italian footwear industry that celebrates, honours and encourages craftsmanship, because of his long, successful career and his commercial significance. He is admitted to the Cavalry of the Order of Santi Crispino e Crispiano, the Italian patron saints of the shoe and leather industry.

Fred launches an idea that he has been playing with for years: Fretons. Sneakers made of supple leather, with a sporty look, a raw edge or a playful detail. A new Fred face, but with familiar elements.

The three Fred labels: Fred de la Bretoniere, Shabbies Amsterdam and Fretons together form a complete collection with a likeable image and a classic touch. The team of designers also create bags, belts, small leather products and accessories. Creative sketches are turned into affordable high grade products that are made in Europe, with great attention to detail. The touch of the master is always visible: every single item has the simplicity that is so typical of Fred de la Bretonière.
Fred de la Bretonière has grown from an arty and rebellious one-man business into a serious, international company. Fred de la Bretonière is a household name both domestically and abroad, with twelve stores and a rapidly expanding number of shop-in-shops.

About Fred de la Bretonière

The great strength of the Fred de la Bretoniere collection lies in the use of natural materials, used for ageless designs. The line is characterized by simplicity, elegance and a feminine cool, with attention for comfort and neat finishing. The focus on details and the finishing call for a lot a manual craftsmanship. Furthermore, the Fred de la Bretoniere collection is characterized by the use of animal prints, ranging from crocodile to python.

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